Berlin, 23 May 2012 - The Premiere of the new Fashion Trade Fair PANORAMA Berlin, which was to have taken place July 4 – 6 at the Berlin ExpoCenter Airport, will be postponed due to the delayed opening of the capital city’s new airport Berlin Brandenburg International (BER). The fair will take place for the first time in January 2013 during Fashion Week Berlin.
This decision was justified by Jörg Wichmann, CEO of PANORAMA Berlin, as follows:
“The news of the delayed opening of the new airport came as a complete surprise to us, too, and compelled us to immediately discuss the resulting new challenges with our exhibitors in order to find possible alternatives. A careful review of all options convinced us that a successful premiere of PANORAMA Berlin at the Berlin ExpoCenter Airport in July 2012 would not be viable due to the massive logistical problems emerging from the delayed opening of the new airport. Under the given time constraint, the proper execution of the PANORAMA Berlin concept at an alternate location is likewise not feasible, both due to construction requirements as well as the insufficient availability of exhibition spaces.
With an adequate amount of time to plan ahead, however, it is possible to resolve the logistical challenges posed to us. After consulting with our exhibitors, and together with our cooperating partner Messe Berlin, we have made the decision to have the PANORAMA Berlin take place in January during Fashion Week Berlin 2013 and, as planned, at the Berlin ExpoCenter Airport.
We will use the time until the premiere fully to have all visitor and exhibitor services ready as planned, including flights, transfer to the Berlin ExpoCenter Airport, luggage check-in, shuttle and concierge service, so that an efficient and enjoyable trade fair visit will be guaranteed.
Intensive consultations with our exhibitors revealed that an improvised premiere at a temporary alternative location would not due justice to the concept of PANORAMA Berlin, which is closely linked to the BER Airport as an international hub. This is why, for strategic reasons, we’ve decided together to invest all of our energy and planning security on the dates in January, so as not to compromise the potential of the new platform. The majority of our exhibitors have already confirmed their participation at the premiere in January 2013 at the Berlin ExpoCenter Airport. I would like to express my thanks to all exhibitors for their understanding and their encouragement and I apologize for the inconveniences incurred.
With the concept of PANORAMA Berlin and the unique exhibitor portfolio, we are certain to enrich the premiere event in January 2013 during Fashion Week Berlin with a trendsetting trade fair format.”
PREMIERE PANORAMA BERLIN, Fashion Week Berlin, January 2013, ExpoCenter Airport, Messestrasse 1, 12529 Schönefeld
Panorama Fashion Fair Berlin GmbH,
T.: 0049 - 30 - 20 88 91 340, F.: 0049 - 30 - 20 88 91 341
Public Images, Anrather Str. 3-5, 47877 Willich
T.: 0049 – 21 – 54 49 390, F.: 0049 – 21 – 54 49 39 39
Joint premiere of the PANORAMA fashion fair and the Berlin ExpoCenter Airport in summer 2012
PANORAMA Berlin to be the first event to be staged at the new exhibition grounds in Berlin's new BER airport. From July 2012 the exhibition will complement the Mercedes-Benz Fashion Week Berlin by adding the high-volume fashion segment.