Messe Berlin again exceeds expectations
Large increase in turnover Outstanding convention results Focus on renewed peak performances in 2008Berlin, 3 January 2008 Messe Berlin recorded excellent results in 2007, achieving significant improvements in the staging of trade shows, expanding the range offered by its service-oriented subsidiaries Capital Services (CSG) and Capital Catering (CCG) to meet changing market requirements, and boosting its convention business. High levels of demand at guest events on the Exhibition Grounds also contributed to the increase in turnover. Although, in accordance with the long term schedule, the group staged fewer events of its own last year, nevertheless a turnover of 145 million euros was achieved, which was 13 million euros more (+ 10 per cent) than had originally been calculated. As a result Messe Berlin has again exceeded the objectives laid down jointly with the local authority, the Land Berlin. Turnover by the internationally active trade show organisers in 2005, a comparable year, was 132 million euros. Messe Berlin achieved its highest ever turnover in 2006, rounding off a five-year period that saw a 50 per cent expansion, with a turnover that peaked at 168 million euros. Regarding the prospects for the future, Raimund Hosch, Chief Executive Officer of Messe Berlin stated: In 2008 we shall even surpass our previous highest turnover, achieved in 2006, with an outstanding programme of more than 40 trade shows, active convention business on the Exhibition Grounds, at the Palais am Funkturm and the ICC Berlin, and an even wider range of services from our subsidiaries. The packed programme of events this year means that, even with 160,000 square metres of hall area and 100,000 square metres of outdoor display space, Messe Berlin will be at the limits of its capacity. This makes the decision by the Land Berlin on the future basis for the convention business even more important: how should Messe Berlin continue to develop its international convention business in the future? Should this involve the renovation and reconstruction of parts of the existing ICC Berlin, or a completely new building? Raimund Hosch: Concepts have already been submitted and will be the subject of discussions. Additional reports will be produced about the development of the market. We are now awaiting the proposals from the participating engineering consultants and hope that the Land authorities will reach their decision quickly.In order to meet market requirements, Messe Berlins programme also necessitates the development of new trade shows. At least four new events are due to make their debut on the Exhibition Grounds in 2008. They include FRESHCONEX International Trade Fair and Congress for Fresh-Cut Convenience - parallel with FRUIT LOGISTICA from 7 to 9 February, - and conhIT, Meeting Place for the Healthcare IT Sector, from 8 to 10 April. Other new additions to the portfolio of trade shows in Berlin include Top Energy Berlin, from 3 to 5 June, on topics such as Renewable Energy, aimed at business leaders in Berlin, and Laser Optics Berlin, an outstanding forum for communication in optical technologies in the Berlin-Brandenburg region.For the first time the leading manufacturers of domestic electrical appliances will be integrated into the worlds major consumer electronics show, the IFA, taking place from 29 August to 3 September, with a strong display at Home Appliances @ IFA. This involvement will not only help to consolidate the IFA as an annual event, but now that the concentrated strength of the purchasing groups is available, the entire range of products can be presented to dealers at a single event.The balance sheet for 2007 reveals that Messe Berlin mainly focussed its activities on organising trade shows and conventions in the German capital, although opportunities on the trade fair market abroad were also accurately identified. Messe Berlin continues to operate at the highest international level with world events such as the ITB Berlin, IFA, ILA, InnoTrans, FRUIT LOGISTICA and Wasser Berlin. Some of these brand names have acquired global recognition, making them suitable for re-creation at certain other international venues. Following its successful debut last September in Bangkok, ASIA FRUIT LOGISTICA will next be held from 10 to 12 September 2008 in Hong Kong, while ITB Asia is due to take place in October 2008 in Singapore. Other examples of this trend include Water Sofia and AQUA UKRAINE. The presence of its international brand names at other locations around the world is another increasingly important factor in the efforts by Messe Berlin to attract new exhibitors to its events in Berlin.