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Press Release

May 29, 2013

SHOWTECH 2013: a look at the future of the events industry

• Supporting programme now includes a show area with visual effects in HD

• Growth in visitor numbers from Asia

Berlin, 28 May 2013 – SHOWTECH 2013 has its sights set on the future. When from 18 to 20 June the 16th international trade fair for theatre, film and events and its supporting programme take place on the Berlin Exhibition Grounds the focus will be on new event technology topics, workshops and special displays.

Trade visitors attending the three-day fair in Halls 1 to 4 will be able to find out about the latest products and forward-looking ideas and services presented by the theatre, film and events industries. Some 300 exhibitors from 25 countries will be showcasing their innovative and high-tech event technology products on a display area totalling 18,000 square metres.

Around 8,000 visitors, 30 per cent of them from abroad, are expected to attend the Berlin Exhibition Grounds. “SHOWTECH has always been the international platform for the entire event technology industry“, said Hans-Joachim Erbel, Managing Director, Reed Exhibitions Deutschland GmbH. “One in three visitors come from abroad. Eastern Europe and Scandinavia are particularly well represented. Asia, where business in event technology is experiencing rapid growth, is playing an increasingly important role“, he added. Deutsche Theatertechnische Gesellschaft e.V. (DTHG) is the non-commercial sponsor of SHOWTECH.

SHOWTECH stands for an exchange of knowledge among colleagues in a way that is unmatched by any other event in the world. Events include the SHOWTECH conference organised by the DTHG, which examines the latest technical developments in stage, lighting, sound, and media technology. Other events include a show stage featuring live demonstrations on the topic of safety and a conference of costume makers that is being organised for the fourth time by Gesellschaft für Theaterkostüm-schaffende.

An international symposium will also be taking a look at recently completed event venues in China and Russia as well as cultural micro-projects in the favelas and slum areas of South America, Asia and Africa. There will be plenty to see for film and theatregoers as well, who will be able to admire the special effects used in the Harry Potter films as well as the make-up techniques used in the film Cloud Atlas.

This year a show area presenting visual effects in HD will be celebrating its debut. “The inclusion of this new show area specifically targets filmmakers“, said Hans-Joachim Erbel. “The difficulties that the latest HD technology creates for camera crews, lighting engineers and make-up artists are among the biggest challenges facing professionals in the TV and film world.“ With the help of HD cameras and 4k screens visitors can gain a close-up experience of the effect that these products and applications have.

As in previous years the fair’s main highlight will be the SHOWTECH NIGHT in the Palais am Funkturm. On Wednesday, 19 June, starting at 6 p.m., visitors to this industry event will be able to relax in a pleasant atmosphere along with colleagues and customers after the fair closes its doors.


Trade Fair

Dates: 18 -20 June 2013

Venue: Messe Berlin, Halls 1.2, 2.2, 3.2 and 4.2, Messedamm 22, 14055 Berlin

Entrance: South entrance, Jafféstraße

Opening times: Tuesday and Wednesday, 9 a.m. to 6 p.m., Thursday, 10 a.m. to 5 p.m.

Admission: Advance registration is possible on the website at

Advance online ticket sales:

Day ticket: € 25.00

Day ticket for DTHG members: € 22.00

Unlimited admission: € 40.00

(valid for one person on all three days of the fair)

Ticket office sales:

Day ticket: € 40

Day ticket for visitors who have registered online: € 34

Day ticket for DTHG members: € 34

Day ticket for schoolchildren / students: € 12 (IDs required)

More details can be found on the internet at: