Closing Report - Continued success for ILA 2014
Organisers draw positive conclusions from the event – Over 30 hours of flying displays, from veteran aircraft to technology demonstrators – Air Show and ‘giants of the skies’ delight the public – Attendance by trade visitors and the public totals 227,000
Berlin, 25 May 2014 – ILA 2014 covered all aspects of the aerospace industry and was a major attraction for the public. From 20 to 25 May 1,203 exhibitors from 40 countries displayed the industry’s entire range of current high-tech products and research and development projects. Exhibitor numbers were the second-highest in the 105-year history of the ILA. Some 227,000 trade visitors and members of the public flocked to the 250,000 square-metre venue, Berlin ExpoCenter Airport. At 120,000 the number of trade visitors remained at a high level and stable.
ILA 2014 was opened by Germany’s Federal Chancellor Angela Merkel and Lütfi Elvan, the Minister of Transport of Turkey, this year’s partner country. A number of members of the German cabinet also attended the ILA: the Vice Chancellor and Federal Minister of Economics and Energy, Sigmar Gabriel, the Federal Minister of Defence, Ursula von der Leyen, and the Federal Minister of Transport and Digital Infrastructure, Alexander Dobrindt. High-ranking delegations from Germany and from all over the world also attended the ILA.
One of the main highlights was the Space Pavilion, which provided trade visitors and the public with graphic illustrations of the benefits that space research provides for mankind. In the presence of Federal Chancellor Merkel, representatives of the European Space Agency (ESA) and Airbus Defence and Space signed the initial contracts that usher in the next development phase for the impending series of MetOp weather satellites.
As the largest individual exhibitor at ILA 2014 the German armed forces (Bundeswehr) presented their capabilities with a wide-ranging display of products and services. Senior buyers made advance bookings for over 1,000 meetings with customers at the International Suppliers Center (ISC), which proved an effective marketing platform for the entire supply industry. Several thousand experts attended more than 60 conferences where, over the course of the ILA they exchanged information on the latest developments in the aerospace industry. Individual segments and topics such as UAS (Unmanned Aircraft Systems) and ‘eco-efficient flight’ met with keen interest. Some 3,800 accredited members of the media from 55 countries covered ILA 2014.
The ILA is coorganised by the German Aerospace Industries Association (BDLI) and Messe Berlin GmbH.
Dietmar Schrick, Managing Director of the BDLI: “This year the ILA attracted the second highest number of participants in its 105 year history. Once again the ILA maintained its position in competition with the leading international aerospace trade shows, with a concept that focuses on the trends and main themes of our high-tech sector. In particular, over the past few days the ILA has proved its effectiveness as a platform for a dialogue between decision-makers and experts from industry, politics, the military, science and research, from this country and abroad. Over 1,200 exhibitors from 40 countries presented their entire spectrum of services to the professionals and to interested members of the public. Another encouraging sign has been the excellent feedback from exhibitors and trade visitors.”
Dr. Christian Göke, Chief Executive Officer of Messe Berlin GmbH: “With its innovative products the ILA features the latest achievements of the domestic and international aerospace industry. The excellent infrastructure provided by Berlin ExpoCenterAirport, which facilitates the staging of aviation-related events of the highest level, has contributed decisively to this success. Once again this year the Berlin Air Show enabled enthusiastic spectators to experience the fascination of aviation and the space industry in all their different facets. The fact that the ILA is one of the most effective meeting places for the industry all over the world is also due to the attraction of the Berlin/Brandenburg region, and to the many years of experience gained by Messe Berlin in the staging of events of all kinds.”
300 aircraft of all sizes and categories, from every era
During the air show some 300 aircraft were on display, on the ground and in the air. Among them were giants of the skies such as an Airbus A380, a Boeing 747-8, an Airbus A350 XWB, which for the first time was shown on the ground at a European air show. Also on display were an A400M, Europe's most modern military transporter, and an Antonov An-124, the world’s largest production transport aircraft. Airbus Group presented its fully electric, experimental demonstration aircraft, the two-seater E-Fan, to the German public for the first time. With the Patrouille Suisse (7 Northrop F-5E Tiger II’s) and the German debut of the Breitling Jet Team (8 L-39C Albatros), the programme for the public featured two internationally renowned teams this year. Spectators were also fascinated by demonstration featuring individual combat aircraft, including the Eurofighter, F-16, MiG 29 and GRIPEN, the ‘Willfire’ demonstration of the Bundeswehr’s capabilities, and classic aircraft from aviation’s past, such as the Noratlas.
Once again the ILA confirmed its outstanding position as a venue for presenting innovations and new technological concepts for civil aviation aimed at achieving sustainable development of the growing volume of air traffic while at the same time reducing noise levels and emissions. The most eye-catching exhibit was the long haul, wide body Airbus A350 XWB. It offers 25 per cent savings on weight and fuel consumption, is made largely from carbonfibre materials and is also extremely quiet. MTU-Aero Engines presented the geared turbofan technology that sets new standards with fuel savings of approximately 15 per cent and a 50 per cent reduction in noise levels. Details were provided at the ILA by Rolls-Royce of its UltraFan engine project, due to be launched commercially in 2025, which will reduce fuel consumption by 25 per cent compared with the turbines used on present day wide bodied jets. Rolls-Royce and Airbus jointly presented the E-Thrust concept study: a regional aircraft capable of carrying 90 passengers and powered by a hybrid unit. When the prototype takes off for the first time it will benefit from a development known as SARISTU, a deformable wing which is currently the subject of intensive research by Fraunhofer Gesellschaft. In future the landing flaps will be designed to adapt in flight to the air flow conditions, thereby always ensuring the best possible aerodynamics.
On the ‘Alternative Aviation Fuels’ combined stand the ILA also provided an important platform for the development of alternative fuels. For the first time the ILA collaborated with the annual meeting of ministers at the International Transport Forum of the OECD that was taking place in Leipzig parallel with the ILA. High ranking decision-makers from the fields of aviation policy and administration were able to obtain a ‘hands on’ impression, helping them to create the regulatory framework for a reduction of CO2 and noise levels in aviation, despite its continued growth.
Presentation by the ILA partner country Turkey
The Republic of Turkey, the official partner country of ILA 2014, provided a comprehensive civilian and military display. This country, situated at the point where Europe and Asia meet, represents an attractive and ambitious market for companies in aviation and the space industry. The exhibitors, Aerospace Clustering Association, Alp Aviation, ARK Press, BITES Defence and Aerospace Technologies, Defence and Aviation Cluster (OSSA), CNK Aerospace, Das Lager, FIGES Engineering, Global Aviation, HAVELSAN, MEDEL, RotaFilo, STM Defence Technologies and Engineering Inc., Turkish Aerospace Industries (TAI), ROKETSAN, TUBITAK and TURKISH AIRLINES (THY), provided evidence of an impressive industrial capability and the outstanding research and development skills to be found in this sector in Turkey.
ILA target groups report a successful air show
An analysis by an independent market research institute revealed that the exhibitors, trade visitors and the general public were very positive in their assessments of this event.
Over 87 per cent of exhibitors were satisfied with their results at the ILA. Questioned about their motives for participation, exhibitors mentioned promoting their company, securing new customers, maintaining customer relations and providing information for trade visitors. Around two-thirds gave a positive assessment of their commercial results and 70 per cent of exhibitors said they expected follow-up business to be between ‘satisfactory’ and ‘very good’. 83 per cent of the exhibitors polled said they would be back for the next ILA.
Over 95 per cent of trade visitors had a positive overall opinion of ILA 2014. They represented civil aviation, defence and security, space, research and development. Their primary aim was to see the flying displays, obtain an overview of the products on offer, establish new commercial contacts and improve their professional knowledge. Most foreign trade visitors came to Berlin from other European countries, to a lesser extent from North America, and also from South, East and Central Asia. Approximately 80 per cent of them would recommend a visit to the ILA to their colleagues or business associates. Three quarters of all trade visitors assessed the range of products on display as very good to satisfactory. Questioned about the commercial outcome of their participation in this event, 88 per cent of trade visitors described it as very good to satisfactory.
Over 90 per cent of the general public were delighted with the items on offer at ILA 2014 in the exhibition halls, on the outdoor display area and, above all, in the air. With the start of the public days tens of thousands of people flocked to the ILA grounds. Apart from the Air Show the general public were particularly interested in a number of individual aspects such as space, the contribution by the German armed forces, the Bundeswehr, and the helicopter area. A very high proportion, over 90 per cent of the general public attending the Air Show, would recommend the ILA to others, or would themselves return to the event in future.
A strong economic boost to the region in and around Germany’s capital
Expenditure by out-of-town visitors and exhibitors at ILA 2014 generated an influx of purchasing power amounting to some 190 million euros for the Berlin/Brandenburg region surrounding the German capital. With regard to employment, the ILA has the effect of retaining or creating 2,200 jobs for a period of two years.
The next ILA will be taking place from 31 May to 5 June 2016 at Berlin ExpoCenter Airport.