Final Report: Fruit Logistica 2014 – A catalyst for the global fresh produce sector
Record participation with more than 62,000 trade visitors from 141 countries
Berlin, 11 February 2014 – FRUIT LOGISTICA 2014 recorded excellent results, with a high percentage of decision-makers among the trade visitors and a remarkable record number of exhibitors and visitors.
From 5-7 February, more than 62,000 trade visitors from 141 countries gathered information and did business at the most comprehensive trade exhibition for the international fresh produce sector. More than 2,600 exhibitors from 84 countries presented their entire range of products and services at all levels of trade, as well as a number of innovations for the sector. These give the sector new impulses and provide even more diverse offers for consumers.
Dr. Christian Göke, CEO of Messe Berlin GmbH, said: "The leading international trade fair FRUIT LOGISTICA 2014 can report an increase in the numbers of both exhibitors and trade visitors. It is a catalyst for the fresh produce sector, and the key industry event."
FRUIT LOGISTICA sets new trends and innovations
As the industry’s platform for innovation, FRUIT LOGISTICA launched a new series of lectures that gives trade visitors a glimpse of the future. The "Future Lab" showcased innovative projects that may enhance the fruit and vegetable industry with innovations in the coming years or contribute significantly to optimisation along the value chain.
FRUIT LOGISTICA Innovation Award 2014
While "Future Lab" showcases innovations in the pipeline, the nominees for the FRUIT LOGISTICA Innovation Award are products and services that have already been launched on the marketplace over the past twelve months. The FRUIT LOGISTICA Innovation Award 2014 (FLIA) goes to the "BBQ GrillMix" from the Eisberg company based in Switzerland. This new convenience product is a quick and easy solution for barbecue lovers. The "ready to grill" vegetable mixes are sold in a recyclable aluminium container that is suitable for the grill or oven. Each container is vacuum-packed in a special foil to keep the product fresh longer and for optimal presentation on the supermarket shelf. The foil can be easily removed from the container and leaves no residue on the product.
The second place contender selected by FRUIT LOGISTICA trade visitors was the "Oriental Mixed Living Salad" from Home Harvest Salad based in the UK. This product offers a unique combination of coriander, pak choi, mustard and tatsoi. Third place honours went to "Vegetable Crumbs" from the Italian company Aureli. This gluten-free vegetable breading product is made without preservatives and is available in several varieties: carrot, purple carrot, beetroot, celery and spinach.
Exhibitors highly satisfied
Key objectives for exhibitors at FRUIT LOGISTICA 2014 included presenting their company, strengthening existing customer relations and developing new business. These objectives were well achieved. More than 90% of exhibitors said that their participation at the trade fair had a positive impact on business. Although business contracts were not among the top priorities, 44.3% of all exhibitors received new orders at the trade fair. Some 90% of exhibitors said they anticipated good post-exhibition business and 89% reported a positive overall impression of this year's FRUIT LOGISTICA.
Positive business results for 98% of trade visitors
FRUIT LOGISTICA 2014 was attended by top-level decision-makers from all over the world. 83% of trade visitors came from outside Germany, with the majority coming from Europe (71%), the Americas (11.5%), Africa (8.4%), the Middle East (4.6%), Asia (2.6%) and Oceania (1.9%). Most of the trade visitors came to FRUIT LOGISTICA to establish new business contacts or source new suppliers, find out about new products, study the market and monitor the competition. They were particularly interested in fresh produce, packaging solutions and packing machinery. The key trade visitor groups were fruit and vegetable growers, importers and exporters, as well as wholesalers and retailers. The level of the trade visitors' decision-making authority was once again high. Some three quarters of the trade visitors hold senior positions in their companies. Trade visitors were extremely enthusiastic about the range of products and services on display at the trade fair. 98.2% of trade visitors gave a positive assessment of their business results at the event. 84.1% were able to establish new business contacts. More than one third of trade visitors concluded business deals during the trade fair, and 77.5% were anticipating follow-up negotiations and business transactions as a result of the contacts made at the trade event.
FRUIT LOGISTICA 2014 was organised by Messe Berlin GmbH in cooperation with Fruchthandel Magazine (Düsseldorf). The next FRUIT LOGISTICA will take place on 4-6 February 2015.
Statements by exhibitors about the 2014 FRUIT LOGISTICA
Patrizio Pizzoglio, Fundación ExportAr, Promoción de Exportaciones, Argentina:
"Argentina's participation as the official FRUIT LOGISTICA 2014 partner country has been a great success. More people visited the Argentina pavilion than in previous years."
Jörg Werner, Business Development Manager, Rijk Zwaan Welver GmbH:
"We were surprised that things ramped up yet another notch at this year's FRUIT LOGISTICA. This was noticeable in that our stand had a large number of visitors within a very short time of the exhibition opening. That was not the case previously. This year we once again had top-level talks."
Oliver Blum, Head of Perishable Team, Lufthansa Cargo:
"We enjoyed a very successful FRUIT LOGISTICA. The customer contacts established here will have a big impact on post-exhibition business."
Ernst Schulte, Managing Director Germany/Austria, Chiquita:
"FRUIT LOGISTICA was a resounding success for Chiquita Europe. We are extremely satisfied with our business contacts and the way in which we were able to strengthen existing customer relationships."
Peter van Gilst, Programme Manager, Centre for the Promotion of Imports in the Netherlands:
"There was a good number of visitors at the CBI stand, even more importantly, the contacts we made were of a very high quality. We met with several important buyers including representatives of Dutch and German supermarket chains."
Katrin Geisthardt, PR & Communication Manager, Eisberg:
"Our nomination for the FLIA 2014 put us in the enviable position of having two stands at the exhibition. This gave us even more opportunities to get talking with customers."
Vinod Kumar Kaul, Deputy General Manager Agricultural and Processed Food Products Export Development Authority APEDA, India:
"All of our exhibitors are very pleased with the real business generated at FRUIT LOGISTICA. We hope to be represented with still more growers next year."
Mignon Ortlepp, Marketing Director, Lehmann natur:
"We met all the customers we were hoping to see and spoke to a lot of new people as well. Everyone said there was a lot of positive energy at our stand. FRUIT LOGISTICA is more important than any other exhibition for us. The whole industry is here."
Alojs Jug, Owner of OPG Jug, Croatia:
"We presented our apples and apple juice from EU-certified organic farming for the first time this year. The response was great. Although we didn't conclude any concrete deals, we made a lot of very promising contacts with potential buyers from Germany, Austria and England. That's a very good start. Even visitors from China and Malaysia are interested in our apples."
Elisa Macchi, Director, Centro Servizi Ortofruttocoli (CSO), Ferrara, Italy:
"The trade fair went very well for our exhibitors. They made a lot of contacts and concluded a lot of contracts. FRUIT LOGISTICA is the most important exhibition for us – not only because Germany is our biggest market in Europe, but also because we meet visitors here from many other countries as well."
Daniel Lücker, International Sales, Boix Europe:
"We were able to create a good atmosphere for discussions here at FRUIT LOGISTICA. This had a positive impact. Our customers felt very comfortable, and we will now be writing a lot of offers. Packing machines are not items people buy just like that at an exhibition."
Marta Bentancur Servetti, International Department, Upefruy, Uruguay:
"Many of the customers who visited our stand wanted to know about specific companies. We held a lot of meetings in addition to the scheduled appointments. There were potential buyers from all around the world at our stand."
Wolfgang Orgeldinger, CEO, IFCO SYSTEMS GmbH:
"We had a large number of visitors from all around the world and held interesting and very significant talks with trading partners and growers. Our product innovations attracted a lot of attention. We are particularly pleased that our innovative reusable containers for bananas were selected as one of ten products nominated for the FRUIT LOGISTICA Innovation Award."
Georg Kössler, Chairman, South Tyrolean Apple Consortium:
"FRUIT LOGISTICA is still the most important food exhibition for us. We again attracted a large number of visitors and had a lot of interesting business talks. We were able to make numerous new contacts and deepen existing relationships."
Paulo Filho, Project Manager, IBRAF Brazilian Fruit Institute, Brazil:
"The Brazilian exhibitors signed deals worth millions at FRUIT LOGISTICA and anticipate that post-exhibition business will generate millions more."
Armin Rehberg, Chairman, Landgard eG:
"The response was overwhelming this year. We are particularly pleased that customers are so positive about our company following some fundamental restructuring. We are present at the trade fair for everyone along the supply chain, nationally and internationally, as a value-added service provider. FRUIT LOGISTICA is the perfect platform for this."
Anthony Sikpa, President, Federation of Associations of Ghanaian Exporters (FAGE):
"We are looking for international partners to increase our country's agricultural production and were able to hold very substantial talks with potential investors at FRUIT LOGISTICA."
Sophie D’Haemer, Project Manager, Brussels Invest & Export:
"Our exhibitors know how indispensable it is to be here."
Nele Moorthamers, Marketing Manager Europe, Zespri:
"We were able to strengthen contacts with our regular customers and make numerous new business contacts."
Samir El Naggar, Deputy Chairman Egypt Expo & Convention Authority EECA, Egypt:
"FRUIT LOGISTICA is the main exhibition for all of our growers."
Dr. Karen Willamowski, Deputy General Manager, German Potato Trade Association (DKHV):
"We made many new contacts at FRUIT LOGISTICA, and the talks generated a lot of great ideas that are now being used in projects."
For further information: www.fruitlogistica.com