Closing Report: 15 % increase in visitors to BOAT & FUN BERLIN 2013
37,260 water sports enthusiasts over four days – GALA Night of the Boats with around 7,000 guests – 8 % rise in the number of boats on show – exhibitors report good business
Berlin, 25 November 2013 – From 21 to 24 November the eyes of the water sports industry were on Berlin, the venue of BOAT & FUN BERLIN. During the four-day event one of Germany’s leading boating exhibitions for inshore and coastal waters provided a comprehensive display on the subject of water sports and water tourism. More than 650 exhibitors from 17 countries displayed their products and services in twelve halls.
As per 4 p.m. on 24 November the total number of visitors to the Berlin boating exhibition had reached 37,260, compared to 32,400 in 2012. Despite the fair being one day shorter this was an increase of 15 %.
More than 7,000 guests attended the GALA Night of the Boats on the eve of the fair and were able to take a night-time tour of the halls and their maritime displays.
According to the trade magazine BOOTE a total of 528 boats (2012: 489, +8 %) went on show at BOAT & FUN BERLIN. Of these, 405 were motorboats (2012: 383, + 6 %) and 123 sailing boats (2012: 106, +16 %). In terms of the number of boats on display BOAT & FUN BERLIN has now become one of Germany’s leading boating exhibitions.
Many of the boats were could be viewed at the Boat Exchange, newly launched by BOAT & FUN BERLIN and tailored to the needs of the water sports industry. More than 100,000 page hits were recorded in the first week after the site’s launch.
Commenting on the second edition of the Berlin boating exhibition after its inclusion in the programme of in-house events, Werner Mocke, director at Messe Berlin, said: “Our strategy was an all-round success. BOAT & FUN BERLIN will continue to build on its standing in the market for boating exhibitions in Germany. Our trade fair concept was particularly well received by young families. Sales of family tickets doubled compared to 2012.“
The last event of the WAKE MASTERS series took place in Berlin. Measuring 20 by 1,000 metres, a pool had been specially built for the occasion at BOAT & FUN BERLIN. Around 55 of Germany’s best wakeboarders came to compete in the individual stages and for the title of series winner. The favourites lived up to the general expectations. Lasse Maas from Hooksiel in Schleswig-Holstein continued his winning streak and impressed the spectators and umpires with a well choreographed and perfectly executed performance. His overall points score was even better. He won the 2013 WAKE MASTERS series in the Junior Men category and will now be going on a week-long wakeboarding holiday to Turkey. René Konrad from Hamburg achieved a commendable fourth place in Berlin, winning the WAKE MASTERS tour in the Open Men category.
The GALA Night of the Boats witnessed the presentation of the BOAT,& FUN BERLIN Classic Award, which this year went to Yachttechnik Potsdam. Nadine Borchardt-Fritze accepted the award. Torqeedo won the Innovation Award for its new 50 KW electric outboard motor called Deep Blue. Klaus-Peter Werner accepted the award on behalf of the company.
At the GALA Night of the Boats the Berlin Sailing Association also honoured its most successful male and female members in 2013. Numerous winners of top three placings at World, European and German Championships as well as the winners of the Berlin Youth Championships received awards. This year Windsurfing Verein Berlin (WSEV) won the prize for “coolest youth support work“, worth 1,500 euros.
At this year’s boating exhibition there was an increasing focus on adventure, with visitors able to test their skills at a variety of water sports in pools filled with a total of 1.8 million litres of water.
Comments from exhibitors on Boat & Fun Berlin 2013
Jürgen Dross, Dross Bootsservice: “Our sales figures were very good. The GALA Night of the Boats was an absolute highlight.“
Christian Tiedt, Boote-Magazin: “We are very satisfied. The GALA Night was very well received. There was a lot going on on the weekend. The fair has taken another step forward. The theme layout was very good. The wide range of boats in the Motorboat Halls was very striking.
Ben Weidner, Werderaner Yachthandel Yachtcharter Palme: “The reactions to our charter business were very positive. Saturday was the best day I have ever experienced at the Berlin boating exhibition. Because of the many people I was unable to talk to four or five customers. Our meetings went well and we are optimistic about follow-up business.”
Thomas Allert, Allert Marin: “The fair took another step forward compared to last year. The GALA Night of the Boats was a good start to the event, which we considered very positive.“
Hermann Hell, SVG-Verlag: “The new concept with the YACHTING display was an all-round success. Hall 25 has turned into an excellent display of sailing boats that takes individual boat classes into account as well. Regardless of where one enters the hall there are sailing boats as far as the eye can see.”
Ulrich Schürg, Blue Yachting: “We are delighted with the way the fair went. The atmosphere at the YACHTING display was fantastic. We sold some boats too. The local visitors are always great fun, in fact Berliners are the best visitors there are.”
Jochen Rieker, editor-in-chief , YACHT: “The idea for the combined display on the jetty was a stroke of genius and was very well thought out.“
Björn Eissmann, Sunbeam Yachts: “The YACHTING display has firmly established itself in the Sailing Hall and met with very positive reactions. Our stand was in an excellent location. Our boat could be seen from everywhere in the hall. The crowds were huge and many customers agreed deals.”
William Weinberger, Weinberger Yachting: “This is our first time at the fair and our first impressions were very good. We had more visitors on our stand in Düsseldorf. However, our boat was more suited to the audience here in Berlin and we were able to directly sell a boat.
Gustav Salomon, Salomon Boote: “We had many more visitors on our stand during the week than last year and they were much more interesting. We managed to achieve our goal with our final sale today.”
Udo Pflüger, Sails & More: “We are very satisfied and did good business after being away for two years. With such positive results and a friendly fair management we will soon begin preparing for 2014.“
Thilo Trefz, Brand Guides Markenberatung, WakeMasters: “From our point of view the fair was an all-round success. The action events were very well received. It is always an exciting challenge to span a bridge between less lively and action-packed events.“
Harry Arendshorst, Arka, Netherlands: “We were very satisfied with the visitors on our stand. We came to the Berlin boating exhibition because of the growth prospects we believe this region has. Located as it is in the middle of Europe’s largest expanse of inshore waters Berlin has great potential, and that was clear for all to see at BOAT & FUN BERLIN.“
Klaus Peter Werner, Torqeedo: “As always, I enjoyed coming to Berlin. My expectations, which were high, were fulfilled in every way. This region represents an excellent growth market for sales of our electric engines.
Adam Stefanio, Mystraly-Boote: “I have been coming to BOAT & FUN BERLIN for ten years. Our boats are ideal for use in this region and consequently demand was high. I am very satisfied.
Auwa Tiemann, fishing expert and speaker at the Angling Forum at BOAT & FUN BERLIN: “In terms of atmosphere and the number and quality of visitors at the fair the Angler World at BOAT & FUN BERLIN made good progress. If this continues the Angler World will become a major attraction for fishing enthusiasts in the Berlin/Brandenburg region.“
Dar Fornell, Westcoast (Swedish Sailingwear): “From our point of view the GALA Night was the absolute highlight.“
Reinhard Ernst, Serius Yachtausrüstung GmbH: “Compared to last year I can only say that the mood was even better, more pleasant and easy-going than ever. We were also very satisfied with our stand. We were in an area that was very busy, which attracted many visitors, all of whom were very interesting. Now that the fair is one day shorter it is ideal.”
Steffen Böttcher, MEER-SEEN Wassersport: “We really are very satisfied, particularly as regards the way the fair has developed. We had a lot more visitors on our stand who were interested in sailing, which boosted our membership numbers. The GALA Night on Wednesday evening was outstanding. Summing up, we can say we are satisfied.“
Christian Wöhrer, HARBECK Fahrzeugbau: “We had a lot of visitors during the week. By contrast, it was quieter on the weekend. Generally speaking, visitors were very interested and knowledgeable. Altogether, we are very satisfied.”
Wolfgang Heinzig, Yachtcharter Heinzig: “We have not yet equalled last year’s figures, which were unexpectedly high. All the same, we are satisfied with our results at the fair. The employees at the fair are very obliging and friendly to customers and exhibitors alike.“
Martina Babić, MMK Systems, Croatia: “Our website at booking-manager.com provides an online booking portal for chartering boats. We represent 170 charter companies and 1,000 charter agencies worldwide. We met some of our existing customers as well as new ones here in Berlin. We are very satisfied with the way the fair went.“
The next edition of BOAT & FUN BERLIN will take place from Wednesday, 26 (GALA Night of the Boats) to Sunday, 30 November 2014.