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Press Release

November 06, 2014

Lars Jaeger is the new managing director of E.G.E.

Berlin, 6 November 2014 – Messe Berlin has appointed Lars Jaeger (45) as the new managing director of European Green Exhibitions GmbH (E.G.E.). In addition to fulfilling his role as project manager of the International Green Week Berlin Lars Jaeger, a graduate in business administration, will in future be responsible for developing E.G.E. events with Hans-Dieter Lucas, his counterpart as managing director of Deutscher Bauernverlag.

Jaeger takes over from Karel Heijs, director of the Life Sciences Competence Center at Messe Berlin GmbH, who will be adding trade fair projects such as Bazaar Berlin and the organisation of events to his area of responsibility.

E.G.E. was set up in 2010 as a joint venture between Messe Berlin GmbH and Deutscher Bauernverlag. Among the trade fairs and events held by E.G.E. are the exhibition RegioAgrar Bayern and AGRAR Unternehmertage in Münster. Both Paderbau, a construction technology fair, and the event series that includes LebensArt and HOME & GARDEN are organised under the umbrella of E.G.E. Through its subsidiary Messe- und Ausstellungszentrum Mühlengeez GmbH (MAZ) E.G.E. also organises other events. They include the Exhibition for Agriculture and Food, Fisheries, Forestry, Hunting and Horticulture (MeLa) in Mecklenburg-West Pomerania.

You can find a photo of Lars Jaeger, project manager of the International Green Week Berlin and managing director of European Green Exhibitions GmbH (E.G.E.), at / Presse-Service / Fotos / Portraits Messeleitung.

About Messe Berlin

Messe Berlin posted a profitable turnover of 190 million euros, the best in the company’s entire history in an odd-numbered year, in which traditionally there are fewer events. Based on turnover and growth, Messe Berlin is one of the world’s ten leading trade fair companies operating their own exhibition grounds. The company’s wide-ranging portfolio includes five global brands: the International Green Week Berlin, ITB Berlin/ITB Asia, IFA, InnoTrans and Fruit Logistica Berlin/Hong Kong. In addition to its in-house workforce of more than 700, through its activities Messe Berlin secures employment for more than 25,000 people. As such, Berlin and Brandenburg are among the largest employers as well as a driving force of the local economy and tourism. Every year 30,000 media representatives from Germany and abroad report on events in Berlin. In terms of the media coverage it attracts Messe Berlin is one of the capital’s most important ambassadors.